Facebook Messenger Privacy!

You probably have all heard from your friends, family, colleagues, news presenters and so on that the new Facebook messenger application that must be downloaded on to androids and apple phones allows anyone and everyone to message you and also allows people to know private information. Rather than not know whether to believe it or not, why don’t you just change some simple steps in your privacy settings on Facebook.

 

The First Step:

Turn of Address book syncing. This will stop people who you aren’t friends with on Facebook from messaging you. Even if you have synced your address book in the past, you can see this by opening Facebook Messenger and go first to the settings icon lower right. See instructions below to delete synced contacts. You won’t lose your previous messages or previously messaged friends.

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The Second Step:

Change your privacy settings so that only your ‘Friends’ can message you. If you would prefer it that only Facebook Friends can message you, you also need to enable “strict filtering” in settings, and you need to set your phone number to “Friends” so only friends can find you on the messaging app with it.

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The Third Step:

Blocking People. Blocking people is important if you have someone inappropriately messaging you or contacting you. It can be helpful in many ways.

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Privacy issues are becoming more and more of an issue these days, as technology is increasing. The general public should be doing everything to keep their lives private. Well, at least I believe so as everyone has the right to their own opinion and the right to their own lives.

 

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Alfresco Gardenware is a Melbourne based wholesaler. They supply garden décor products to nurseries, garden centers and hardware stores all over Australia and New Zealand. The business commenced in 2005 as a partnership with Julia Spart and Sue Hay. In 2011 Julia Spart bought out Sue and now she is the solo owner and operator of the business. All of the Alfresco Gardenware products are imported from China, where Alfresco will travel twice or three times a year to keep in touch with suppliers to visit factors and also understand the global garden trends.

Recently, technology and digital marketing have become major influences on how small and large businesses operate and communicate. Within the wholesale garden décor industry the current digital marketing trends are limited as cheques are still being used but they are trending towards Facebook, Instagram, Twitter and YouTube. With Alfresco Gardenware microenvironment of customers and suppliers becoming more and more involved in these digital marketing platforms to see the current stock and trends, it is paramount the Alfresco Gardenware increases their digital marketing strategies.

The mission for Alfresco Gardenware is to determine their approach and implement social media strategies and employ them whilst keeping in touch with the fast paced technology, consumer’s and suppliers needs.

Facebook is a major player in the digital marketing world. Facebook now has 250 million people actively using it daily (Facebook, 2014), which means for Alfresco Gardenware that this social media platform is vital to keep awareness of their brand out there.

Instagram is also a social media platform of digital marketing; it is becoming more and more popular for small businesses to use as a marketing communication tool. As it has two ways for people to keep connected with the brand (through general searching for the name or hash tagging) it has the ability to reach a huge amount of people online.

Twitter is a little unknown and it has actually had a decreasing usage over the last three years (Social Media Report, 2014). But as over 100 million people are still using it globally (Twitter, 2014) it is also a great, cost effective way to digitally market.

YouTube has only been around for nine years, and only now is it starting to be used to its full potential. YouTube is globally recognised and it is free for users and businesses, which means that it is an easy way to keep in contact with the world.

Through critically analyzing the above digital marketing tools it has become clear that four recommendations need to be made to Alfresco Gardenware.

  1. To increase the amount of activity on Facebook. Although Alfresco already has a Facebook page set up it only has 42 likes to date and only a few posts to follow. By increasing the amount of activity on Facebook not only will consumers be more aware of the brand but the trust between the customers and Alfresco will increase, as there will be an increase in communication.
  2. To start an Instagram page. Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences. Photos are proven to be more attractive than words, thus Alfresco needs to update photos of new stock and new trends daily then consumers will have a broader understanding of Alfresco Gardenware and what their brand is all about.
  3. To link Facebook, Instagram and the business website all together. This will make it easier for customers and suppliers to navigate their way around the business online platforms. Once they understand it will make it easier for them to make future purchases with Alfresco Gardenware. It is important not to overload on the amount of social media platforms because that will flood the rating system from consumers.
  4. Important for future planning. The social media platforms are currently the most important to have set up and keep active, but once these have been around for 6 months to a year, Alfresco Gardenware now has the possibility to link into YouTube Marketing as well.

Advertising In-Apps

iphonetablet htc

SMART PHONES AND TABLETS!!!

Smart phones and tablets are the most popular thing since the mobile phone was invented. One of the major benefits of having a smart phone is the ability to download practically any application that you could ever imagine. Every day more and more apps are created and broadcasted around the world. So why has it taken so long for marketers to advertise correctly within these applications. It opens up such a broad spectrum in terms of access to target market.

I’m not talking about those annoying pop up ads that come on apps when you’re to much of a sting to purchase the full app for 0.99 cents, but rather the products that are used through out the applications.

So I’m going to talk to you about why in app advertising is a smart move for all brands. There are 3 easy reasons why

The Audience is more engaged

People are relying more and more on their smartphones so it is only natural evolution that in app advertising is appropriate. People are starting to use mobile and tablet apps more that googling on the web. So the general population is more engaged with the application technology.

It’s More Effective

People rarely click on banner ads on the Internet as they can think that it is intruding on whatever they are searching. According to a study by Appsavvy, in-app advertising performs 11.4 times better than standard banner advertising. Visual clutter is also a big issue with web and app advertising and it is usually not relevant to anything they are searching. The difference between in app advertising and web advertising is that in app can be less obtrusive as (if it is done well) blends into the overall experience of the application. By in app advertising it is normally more relevant to the application and therefore the people using it.

Audience is more sophisticated

Web site banners are flashing and buzzing and saying that you’re the lucky winner of $500,000 dollars just to get you attention. Where are in app advertising literally puts the message straight in front of the target audience. The reason for this is that if you are advertising in a particular game or application, the people who have downloaded that game or app should be closely aligned or directly interested in the advertising. The advertising should satisfy the needs of the application users. Basically this will lead to a higher clicking rate.

So that is why you should be using in-app advertising rather than web site banner advertising. It is the new black in terms of marketing!!!

Oreo’s Famous Tweet!

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According to Wikipedia real-time marketing is marketing performed “on-the-fly” to determine an appropriate or optimal approach to a particular customer at a particular time and place. Recently there have been more and more examples of how perfect and effective real time marketing can be. It is a high-risk form of advertising as it has the ability to completely miss the attention of the target audience.

A perfect example of effective real time marketing would be at the American Super bowl last year. Oreo, a popular global biscuit brand, launched a real time marketing tweet in the black out of the game.

Knowing that everyone or most people would turn to their smart phones when the black out occurred, Twitter was an effective way to reach thousands if not millions of people.

So Oreo launched a tweet saying, “You can still dunk in the dark”

Click the link below to get a clear visual of the effect of the tweet!

http://www.360i.com/work/oreo-super-bowl/

As seen in the video the tweet was very very successful with over 500,000,000 impressions. As it was so effective, Oreo won multiple awards for the real time marketing strategy. They are all listed below.

* Cannes Lions Awards – Direct: Digital Marketing – Silver Lion

* Cannes Lions Awards – Cyber: Viral – Bronze Lion

* One Show Awards – Best Use of Social Media – Gold Pencil

* CLIO Awards – Social Media – Bronze

* CLIO Awards – Innovative Media – Bronze

* IAB MIXX Award – Viral Marketing – Silver

* OMMA Awards – Best in Show & Best Viral Campaign

* Adweek Project Isaac Awards – Social Media Invention

* Golden Award of Montreux – Viral Marketing – Gold Medal

* Food & Beverage (FAB) Awards – Viral Marketing – Finalist

* Digiday Awards – Best Creative

* LIA Awards – Digital Specialism: Viral – Finalist

* ADC Awards – Interactive: Online Content – Merit

* Effie Awards – Single Engagement – Gold

From a single tweet, the brand saw huge impact. The “Dunk in the Dark” image was shared on Twitter and Facebook more than 20,000 times and garnered 525 million earned media impressions – that’s 5X the number of people who tuned in to watch the game. Wired magazine declared Oreo as the Super Bowl winner, and Adweek even ranked the tweet as one of the top five ‘ads’ of the night

So have you heard of real time marketing before? And if not why don’t you think it has been this effective in Australia yet?

SPAM!!

What is the most annoying and frustrating form of marketing out there? It involves you spending half your time going through your emails deleting them without even opening them. The answer is SPAM!!

The thing is nearly all of us get spam everyday. Some people get a lot and some people receive a little. But no matter what, if you have any form of email address SPAM emailing will be there.

So how and why is spam such an issue?!

Firstly, lets cover off where this whole idea of spam came from.

Gary Thuerk sent the first email spam message in 1978 to 600 people. He was reprimanded and told not to do it again. But then this sparked the idea for other businesses and people to start do the same.

The origin now of spam emailing can come from all over the world. If you look at the graph below this shows where the spam emails were all coming from in 2007.

 SPAM

In fact, Spam accounts for 14.5 billion messages globally per day. So basically, spam makes up 45% of all emails. Some research companies estimate that spam email makes up an even greater portion of global emails, some 73% in fact. The United States is the number one generator of spam email, with EU clocking in as the second largest contributor of unwanted email.

The most prevalent type of spam is advertising-related email, this type of spam accounts for approximately 36% of all spam messages. The second most common category of spam is adult-related in subject and makes up roughly 31.7% of all spam. Unwanted emails related to financial matters is the third most popular form of spam, at 26.5%.

When people think of spam they usually relate it to scams or fraud. But little to everyone’s knowledge, this only accounts for 2.5% of all spam emails.

The bigger issue is identity theft. The scary figure of 73% of all spam emails, this accounts for. So that’s how it threatens the consumers of all public emails. For companies on another hand it costs them $20.6 billion annually to operate the spamming emails.

There are ways to stop Spam emails coming through to your email account, but technology isn’t strong enough to stop all of them! Personally, I think that it will be a never-ending battle between the general public and the “pain-in-the-back” spammers.

The question goes out to you guys, do you think it is worthwhile for these companies to be spending massive amounts of money on these emails that just get sent straight to the trash?

If you have 5 minutes of spare time, check out this video below of funny Spam emails

Dumb Ways to Die

Before you read this blog watch this video….

Some of you may have seen this before as it was launched in 2012. What did you think of it?

This campaign was done by Metro Trains in Melbourne, Victoria to promote railway safety. Shortly after it was launched it went viral through sharing on social media in November 2012.

So what makes a winning campaign of the year? Creativity, duhh! But what else is involved?

Strong Content

As you have seen this campaign it doesn’t have the typical gloom-and-doom of a normal public service ad. The General manager-Corporate Relations Manager at Metro, Leah Waymark said that “pretty early on, we decide to try to create entertainment rather than advertising”. “For the simple reason that we figured is traditional PSA’s repel people, then we should really try to crease one that attracts them. It was the weirdness and positivity of the execution, the sheer joy of the song and video and the attention to detail across all elements of the world that ensured its success”.

Sharable

The global characters of the grizzly bears, piranha, rattlesnakes, and the like made the topic applicable to all countries around the world. Also the characters don’t have race or sex attached to them, so it doesn’t create any segmentation of the target market. The campaign still appears in the top 20 most-shared global ads on the weekly charts. So far the video has had just more than 87 millions view

Interactive

The video advertisement wasn’t the only viral seed. The company also brought in posters that were painted all over cities and towns. These were interactive for children to place themselves in the pictures with the characters. Being interactive in local areas will make more people aware of the campaign.

Also…

Funny enough, not sure if you all picked it but the Cat Empire actually wrote the music for this campaign.

Results

So as a result of this campaign,

– Earned $60 million in media impressions

– Reached 46% of the target audience in a month

– Generated over a million pledges from people to be safer around trains

– A 20% reduction in rail-related accidents year-on-year

So I put it to all of you guys

Do you think this ad was effective for you? Do you think the characters are more effective than the doom and gloom advertising?

Which type of campaign would you remember more?

LinkedIn For Dummies

logo-linkedin

I can’t say I’m the most tech savvy person out but when I heard about ‘LinkedIn’ I always thought that it was pointless for people under the age of 30. Why bother having a profile online with information about previous jobs? What will that achieve for you in a world that consists around Facebook and Instagram?

So if you think that LinkedIn in basically a fancy version of Facebook, meant to connect with friends and work buddies, you’re wrong. Think again. LinkedIn can increase the chance of you getting a job by a lot. It will increase the potential not only to find a job but also to find an awesome job. But that is if you know how to use it properly. And right now I am not one of those people who know how to use it properly. 

So here are some basic steps for people wanting to open up some doors into the corporate world!

 1. Customise It

LinkedIn is very similar to applying for any other job. You’ll need to customize your LinkedIn profile in order to attract the right kind of attention. You’re writing on your profile should remain professional, but it should include you being friendly and approachable. This is a very fine line. You should also include a professional but fun photo of yourself. And last but not least you can change your URL to increase that chances of headhunters finding you.

 2. Get Recommendations 

Hiring Managers can’t tell how perfect you are for the job from a pretty photo and some friendly writing so this is why it is important to have some recommendations from previous bosses and colleagues. You know how perfect you are for the job but without these recommendations it will be hard for the future bosses to know so. In saying this, it is also important that you are selective with your recommendations. You don’t want to have someone bad mouthing your reputation on you LinkedIn profile. It is better to have fewer recommendations that mean a lot rather than many with little meaning.

 3. Write Your Way to Success 

When filling in the “About Me’ section, it is easy to leave spaces blank as you don’t want people seeing certain sides of your personality. But every blank spot leaves a chance that you will miss out on your boss-to-be. You should try not to leave anything blank. The headline should be filled in with what you want to be or anything the points out your specialty. Previous work experience, former employers, workplace skills and notable bosses should all be put in precise bullet points in the summary section.

 

So this is 3 very simple ways to set up your LinkedIn page, especially for those people under the age of 30 with little tech savvy skills. Although it might take some time setting it up, it is worth it in the long run. SO TAKE YOUR TIME! 

I hope this helps all of you with your future endeavours!!

Below is a short video of what LinkedIn is all about 

RedBull Can You Make It?

 

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On the 13th of August 2014, 20 teams of 3 students in each headed off on an adventure of a lifetime.

In Melbourne there were 6 teams. These teams had to travel from Melbourne to Cairns crossing off at least 6 check points (total of 20), which were in six different states in Australia. Sounds pretty easy yeah?

Right now it is about to get a little bit harder. They have five days, Wednesday to Sunday and the major part of the challenge is that they had to use Red Bull cans as their only currency. So this included, no cash, no credit cards, no cheques, no nothing other than Red bull.

They were also no allowed to have their mobile phones or any form of communication with people outside of the event.

Wednesday morning I was up bright and early to set these 6 courageous Melbourne teams off for the next 5 days ahead. They were given a starter pack. Inside it included

  • 3 Samsung Galaxy’s
  • 1 portable Camera
  • 1 GPS tracker
  • 3 Hoodies
  • 3 Hats
  • 2 Maps of where all the 20 check points were
  • 2 Portable chargers
  • 1 back pack

So how is this event linked to Social Media and Digital Marketing?

The only way these groups of students could communicate with people was through Facebook. That was the only application they were allowed to download onto their Samsung Galaxy’s.

Also they weren’t allowed to use instant messaging on Facebook, it all had to be through the public feed on RBCYMI news feed.

Another way for the groups gained points was through uploading photos onto Facebook as 1 like = 1 point. So obviously the more likes the more points you would get.

Imagine the world of people this event has communicated with. Red Bull has had 60 students from all around Australia Publicize the event through Facebook.

As the Social Media Report for 2014 stated, people between the ages of 20-29 (which the teams were) have on average 489 friends online.

That is approximately 29340 people who would have seen this campaign around Australia.

That is a massive amount of people that cost Red Bull next to nothing to market the event.

Successfully all 20 teams made it Cairns in five days, with buses, trains, planes, 5 star hotels, luxury restaurants and more were crossed off using purely Red Bull cans

What a way to really expand the Marketing media involved in Social Media!

Has this opened up a whole new world for “free” advertising?

 Red Bull Can You Make It – Facebook Tracking

#fitspo

Not just an obsession but life threatening

Instagram? What exactly is it?

“Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.” Google.  

People from all generations from all around the world have started using this way of social media as the pure most way of communication. In Queensland, Australia alone 29% of their people actively use Instagram daily.

The 2014 May Social Media Report states that people of all ages are using Instagram daily, but it can be easily broken down into which age group uses it more predominately.

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Interestingly it is the age group between 14-19 that use Instagram the most.

This brings me to the topic of #fitspo!

#fitspo is the new craze with all teenagers wanting to look good, feel good and be all round healthy 

Whether it is do with food, fitness, the gym, taking your dog for a walk, hanging with your best girlfriends while having a smoothie, cooking, drinking, smoking, studying or basically anything under the sun it is somehow linked to this #fitspo phenomena. 

Random? Yeah, can’t say I understand it either.

#fitspo was orgionally used to link alike people together to who are interested in keeping fit and healthy. Which is how hash tags are meant to work!

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The age group between 14-19 is the most vulnerable age group of people and most easily gives in to peer pressure and they also to do things that people with a rational mind wouldn’t do. So is this why #fitspo has been so popular? Because it allows these girls to look at people and imagine that’s how they want to look and live their lives.

The little education on how a healthy life style is achieved has begun to affect this generation of kids. They spend their lives on social media looking at skinny ‘hot’ girls and hoping that one-day they will look like that.

Living behind social media makes it very easy to make other people think that your life is happy and healthy. Little do the consumers (14-19 year old girls) know that maybe in fact these girls are the opposite of happy and healthy?

That question goes out to you guys? Do you think that this #fitspo crave is negatively affecting the way our younger generation handle social situations and also negatively affecting their self-confidence?

Yo!

It’s strange to think that social media has come to a point where we no longer need to say anything to each other but ‘Yo!’ over an application on our iPhones.

This ‘Yo!’ app may seem pointless to some but also opening so many other doors of communication for others. For me it originally was a very pointless application that I would not bother investing in. But after listening to my Lecturer ‘Wags’, he has convinced me that this is the new simplistic, up and coming way of communication between social groups and businesses.

Basically how this app works is that you download it, add your friends and then click on them to send a message saying ‘yo!’. Seems so simple.

But think about this in a wider perspective. Think about it in a marketing way.

Imagine, your favourite shoe store has a pair of shoes you’ve been waiting for so long to come in stock, which is now in stock. Instead of the store sending out personalised emails, letters in the post or even phone calls. All they need to do is click one button and a ‘yo!’ notification will go to everyone who was interested in the availability of these shoes. So simple. So cost effective. So tech savvy.

So ‘Yo!’, is this the new way of digital communication?

How do you think ‘Yo!’ will work for you?